The Benefit of Wise Counsel – What Do The Following People Have in Common?
What do Barry Costa, Claude Bonvouloir, Dan Bernazzani, Dane Gregory, David Hart, Doug Heiferman, Dr. Dennis Deaton, Dr. Michael Berry, George Cazares, Howard Partridge, Jeff Bishop, Jeff Cross, Evan...
View Article“Marketing is just selling in advance.” – Joe Polish
Piranha Marketing Cash Creation Conference Hundreds of cleaning and restoration professionals gathered in Mesa, Arizona last week to attend the Piranha Marketing Cash Creation Conference. Most likely,...
View ArticleWhat makes an effective client newsletter?
Countless professional cleaners and restorers can testify to the effectiveness and return on investment of sending out a periodic newsletter to their customer base. You won’t find too much disagreement...
View ArticleThe Federal Trade Commission Cracks Down on “Greenwashing.” Could Your...
“Greenwashing” is defined as the “practice of making unsubstantiated or misleading claims as to the environmental benefits of a product, service technology, or practice.” Consumers are starting to...
View ArticleCreative Facebook Marketing Strategies for Your Company
Facebook Can Be a Valuable Business Communication Tool Facebook is all about networking. Sure, there a lot of people are using Facebook to find old friends, relatives, and acquaintances, and play...
View ArticleSpecial Delivery! Your Marketing Message Delivered the Right Way
Back in the ions of time, before email, faxing, and even Federal Express, the United States Postal Service used to have a mail delivery service entitled “Special Delivery.” It cost a pretty penny to...
View ArticleHow much should I charge?
Probably the most commonly asked question we hear from professional cleaners is “how much should I charge?” While the often quoted answer is “whatever the market will bear” may sound cute, it does not...
View ArticleA silent, disguised small business killer – procrastination
Procrastination can lead to the death of small business I have been meaning to write this article for a long time. I just couldn’t seem to find the time to get around to it. That may seem funny, but...
View ArticleElements of an Effective Employee Compensation Plan
1) Base Pay – This is where the bulk of your employee’s pay comes from. Experience has shown that it is more effective to have a base pay that compensates for average performance. Adding...
View ArticleConcrete isn’t just concrete anymore
A funny thing happened while we were watching the evolution of floor care coverings. Certainly, stone and ceramic tile continued to gain market share in both the residential and commercial markets....
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